Privacy Policy
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from missdee.uk (the “Site”).
PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products you view, what websites or search terms referred you to the Site, and how you interact with the Site. We refer to this automatically collected information as “Device Information.”
We collect Device Information using the following technologies:
- Cookies: Data files placed on your device or computer that often include an anonymous unique identifier. For more information about cookies, and how to disable them, visit allaboutcookies.org.
- Log files: Track actions occurring on the Site and collect data, including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- Web beacons, tags, and pixels: Electronic files used to record information about how you browse the Site.
Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information.”
When we talk about “Personal Information” in this Privacy Policy, we mean both Device Information and Order Information.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect to:
- Fulfill orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and order confirmations).
- Communicate with you.
- Screen our orders for potential risk or fraud.
- Provide you with information or advertising relating to our products or services, in line with your preferences.
We use the Device Information to:
- Help screen for potential risk and fraud (particularly your IP address).
- Improve and optimize our Site (e.g., by generating analytics about how our customers browse and interact with the Site).
- Assess the success of marketing, remarketing, and advertising campaigns.
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use it as described above. For example:
- We use Shopify to power our online store. Learn more about how Shopify uses your Personal Information here.
- We use Google Analytics to understand how customers use the Site. Learn more about how Google uses your Personal Information here. You can opt-out of Google Analytics here.
We may also share your Personal Information to comply with applicable laws and regulations, respond to legal requests, or protect our rights.
BEHAVIOURAL ADVERTISING
We use your Personal Information to provide you with targeted advertisements or marketing communications. Learn more about targeted advertising:
You can opt out of some of these services at the Digital Advertising Alliance.
DO NOT TRACK
We do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
YOUR RIGHTS
If you are a European resident, you have the right to access the personal information we hold about you and to ask that it be corrected, updated, or deleted. To exercise this right, contact us using the details below.
Additionally, we process your information to fulfill contracts or pursue legitimate business interests. Your information may be transferred outside Europe, including to Canada and the United States.
DATA RETENTION
We retain your Order Information for our records unless you request its deletion.
CHANGES
We may update this privacy policy to reflect changes to our practices or for operational, legal, or regulatory reasons.
CONTACT US
For more information about our privacy practices, questions, or complaints, please contact us by email at wholesale@missdee.co.uk
Miss Dee UK